Practical Course • Kolkata
Google Ads & Performance Marketing Training
“Master Paid Search, Display & Performance Max Campaigns with Measurable ROAS.”
Master paid advertising economics, keyword bidding, conversion tracking, and campaign optimization to manage real ad budgets confidently.
Enquire for Upcoming BatchContact us for current batch schedules and upcoming intake dates.
PPC & Performance Marketing
Ad Budget Training
Real Account Budgets
Who Is This Program For?
Marketers wanting to become high-earning media buyers
E-commerce store owners looking to scale sales profitably
Entrepreneurs tired of burning money on non-converting clicks
Our Practical Learning Philosophy
Campaign build-along from initial keyword selection to ad copy creation.
Conversion tracking setup using Google Tag Manager.
Actual budget allocation and bidding strategy decision trees.
Industry Software Tools Mastered:
Google Ads PlatformGoogle Tag ManagerGoogle Analytics 4Looker Studio
Comprehensive Curriculum Modules
MODULE 01
Google Ads Structure & Economics
- Account hierarchy & campaign types
- Bidding strategies (Maximize Clicks, Target CPA, Target ROAS)
- Quality Score fundamentals
MODULE 02
Search Campaigns & Negative Keyword Lists
- Match types (Exact, Phrase, Broad)
- Crafting high-CTR responsive search ads
- Negative keyword hygiene
MODULE 03
Conversion Tracking & GTM
- Setting up Google Tag Manager
- Enhanced conversion tracking
- GA4 purchase events
MODULE 04
Performance Max & Shopping Ads
- Google Merchant Center setup
- PMax asset groups
- Audience signals and scaling
Career Pathways Upon Completion
This program prepares you for in-demand roles across digital agencies, high-growth startups, and corporate brands:
Google Ads SpecialistPerformance Media BuyerSEM Manager
Frequently Asked Questions
Do you teach conversion tracking?
Yes. Conversion tracking is fundamental; without accurate tracking, optimizing ads is impossible. We teach full GTM integration.
Enroll in Google Ads & Performance Marketing Training
Speak directly with our training coordinators in Kolkata for fee structures and seats.