PPC and Google Ads (Performance Marketing)
“Turn Ad Spend Into Scalable, Predictable Revenue.”
MonaviTECH designs and oversees high-converting paid search and paid social campaigns. Through rigorous negative keyword curation, custom audience segmenting, compelling ad copywriting, and conversion rate optimization, we maximize return on ad spend (ROAS).
Deliverables & Scope
Why This Matters
Paid advertising provides immediate market testing and instantaneous traffic. When configured with granular tracking, it provides a predictable pipeline of customers.
Our 4-Stage Strategic Process
Unit Economics and Keyword Target
Calculating target CPA and identifying high-intent commercial terms.
Campaign Architecture
Building segmented ad groups, responsive search ads, and compelling copy variants.
Tracking and Verification
Setting up Google Tag Manager and enhanced conversions before ad launch.
Weekly Bid and Search Term Optimization
Shifting budget to top-performing queries and cutting non-performing clicks.
Frequently Asked Questions
What advertising budget is required to start?
Budget depends on your industry competitiveness and geographic market. We structure initial test budgets to uncover winning keywords before scaling capital.
Ready to implement PPC and Google Ads (Performance Marketing)?
Speak with our Kolkata strategy team or request a detailed scoping document.